Mint Spectacles on: When Should a Liberal Pretend to be a Conservative

Continuing the conversation on why conservatism sells (the first part is here). If you were a liberal, when would you want to pretend that you were a conservative?

When you want to make money of course!

How so?

How many liberals do you see with merchandise displaying their belief such as say, global warming exists  or that we did ascend or descend (as your preference might be) from apes? Not many. Truly – look around you.

Whether it is tee shirts or mugs or key chains or whatever, conservative stuff sells more.  Just like the blogs with conservative point of view on how global warming doesn’t exist or how the earth was created 10000 years ago get far more traffic than their liberal/progressive counterparts. So do blogs that say that the science behind evolution or global warming is not science.

This was gently pointed out to me when I was thinking of putting up an online store with my smart alecky slogans about global warming and some creative insults etc.  So naturally I got to thinking why there was this imbalance.

It’s not like conservatives have more income or that they work less hard or are somehow different. I knew some really, really nice people who voted for Bush in 2000.  In short, conservatives aren’t different from others except in their doggedly held opinions.

And so my final hypothesis is:

that conservatives spend so much time and money on reiterating their opinions because they need to constantly reaffirm to themselves that they are right about things.

Now it may be that you are disappointed by this hypothesis. I was. I said really – is that all?  Then I began to see what it meant. It meant that anyone who makes conservatives feel good about their beliefsis sitting on a gold mine. On the other hand, liberals/progressives et. al are so comfortable with their beliefs that they don’t need to display them on  tee shirts.

So someday I may write a post about why conservative beliefs  about global warming etc are so lightly held that they need constant reassurance that they are right!

And a note:

Some of you may wonder why I did not have a hypothesis that conservatives buy stuff because they feel like they are in a minority. I didn’t because the fact is conservatives talk to other conservatives and really don’t have very much reason to suppose that they are in a minority.