Here’s the answer to the last shout:
If wine is good, then vino is even better.
Manufacturers and retailers love to use this concept. Clinique and Mac both call Estee Lauder mama. Three different brands with the highly overlapping product lines. Hotels are the same. Guess what is common between Mariott and Fairfield which are two distinct brands in that industry.
And notice how often high end offerings have names that sound exotic or different like Evian and Perrier. A bit like wine and vino;)
The shout today is also related to business and is about a fundamental truth about the boss employee relationship.
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